Published in Nerve Magazine in October 2011 in collaboration with James Hartnett.
On the road since May, the Coca Cola Torch Tour is
travelling to every major town and city in the UK to give people the opportunity
to become part of London 2012 by having their photo taken with the historic
torch, as well as nominating 1 of 8000 torchbearers who will carry the Olympic
flame through Bournemouth next year. With the tour now reaching its finale, the
NUS tour is the final leg, with the bus visiting 20 selected universities
across the UK, making students the only candidates left available to become
torchbearers.
The torchbearer themselves will become part of a completely
unique Olympic event. By taking part in a 70 day tour across the UK, 8000 people
will travel 300m each through their own town or city with the Olympic flame; a
feat that has never been performed at any Games before. The idea behind this is
that 95% of the UK population will be within 1 hour drive of the Olympic flame,
and for people who weren’t able to get tickets for 2012, this is a way of
feeling a part of the legacy. It is estimated that within the 70 day tour, the
flame will travel 8000 miles across the nation until the opening ceremony kicks
off on July 27th.
Bournemouth is set to have the torch towards the end of the
tour on the 13th July, and according to organisers, the town the
flame ends up in each night will host a huge celebration, with a range of
musical artists and events to commemorate the occasion, all whilst the flame
remains alight.
Yet the day wasn’t simply about the torch, it was about
promoting all things Olympic, whether that be university based, or through the
local community. Sport BU used the day to increase sport participation at the
university, with rowing and kicking competition as well a punch bag tournament,
designed to increase student involvement in sport. This was supplemented the
presence of various volunteering opportunities, including the Relays (Regional
Educational Legacy in Arts and Youth Sport) which aims to increase sporting
participation to schools around the area in conjunction with 2012.
Andy Cope –Coca Cola Torch Tour Team
Representative
Part of a small
team touring every corner of the UK, Coca Cola Torch Tour Representative Andy
Cope spoke to us about the journey.
“We’ve been on tour
for about 3 and a half months now, and visited over 100 locations. We
will literally finish one evening and drive up to 100 miles to our next
location. We’ve done all the music festivals, most of the theme parks and
currently this is the last leg of the tour; the NUS tour which will last 4
weeks.”
Talking about the aims of the tour, Andy highlighted the
importance of getting everyone involved in next year. “2012 is a huge event for
the UK as a whole, and I know loads of people that have applied for tickets and
haven’t been able to get any, myself included. But the Olympic torch tour will
go all around the UK, so everyone will be within 1 hour drive of the Olympic
flame.We know how much it means to everybody. Everybody loves the
Olympics here.” As students are the only remaining candidates eligible to
become torchbearers, Andy reinforced the importance of young people
representing Britain, as they represent the brand motto of “Future Flame”.
“People at university are the future and young people are
leading us there, so we want young brand ambassadors that people can look up to
and bring fresh ideas to the community.”
The decision to who the 8000 torcbearers will become will be
passed to a panel including Olympic athletes, brand ambassadors and the
International Olympic Committee, and Andy claimed the board were looking for
passion.
“We’re looking for future flames so someone with a passion
for anything. It could be sport, environment, or anything that gives back to
the community. You need to sell yourselves to us and we can decide whether you
can carry the flame next year.
The arrival of the Olympic Torch was obviously the focus for
the day, and Andy explained the fascinating story behind the Olympic flame’s
journey:
“The flame is always lit by the power of the sun, using a
parabolic mirror in Greece. It is then transported by private plane with
24-hour security alongside back up flames from the original fire source.
You can’t just light it from any means; it has to be from
the sunlight in Greece. If it any point, all the back up flames do go out
(which won’t and hasn’t happened), we would have to transport it back to Greece
to relight it. So in reality, the flame itself is more important than the
torch. “
Virginia Bailey
Virginia Bailey, the
schools coordinator for local volunteering scheme Relays (Regional Education
Legacy in Arts and Youth Sport) spoke of her pleasure in welcoming a leg of the
Torch Tour to Bournemouth.
“Visually it’s been fantastic. It’s starting to get people really excited
about next year, and it’s been a great platform to launch everything Olympic
related that we’re doing down at the university.”
“These guys have been on tour since May, hitting every
corner of the UK to get everyone involved in the biggest sporting event in the
world. It’s a brilliant idea”
Due to the scope of the event, the Olympics has facilitated
for a number of volunteering opportunities available next year. Virginia spoke
of the impact: “We’ve already had 100 people sign up to various volunteering
schemes so today has really fore fronted the various ways students can get
involved in the Games.”
As for Relays, which aims to improve school involvement in
sport in the build up to the Olympics, Virginia said she would love to see one
of her volunteers chosen as a torchbearer for Bournemouth.
“All our volunteers have been brilliant, not only today but
with their overall contribution to Relays in general. One of our guys has just
won a South West award for volunteer of the year, so hopefully some of our
people have a good chance of becoming a torchbearer.”
Toby Horner – SUBU
President
As one of only 20
successful university applicants, Bournemouth University’s Student Union
President Toby Horner spoke of the impact the event had at BU.
“The torch is an
excellent thing to have, and not only for the university but for the local
community too. We’ve had schools coming along today as well as members of the
public, so it’s a really good thing for Bournemouth in general, not just the
university.
Students have now been given even more opportunities to get
involved in sport thanks to new sportBU schemes. Toby told Nerve: “It’s great
to see that sportBU have a presence at this event, and we’ve got people
recruiting volunteers locally for the Games when they come to Weymouth. It’s
just about highlighting the different ways that students can get involved in
sport and be part of the Olympics.
“Here at BU we have the initiative to get students more
aware of the Games and heighten excitement. In our bid we had a BU Medal Challenge for students taking
part in pre-Games physical activity, ranging from free social sports and sport
club parties to free group fitness sessions for students taking part in social
and group sports.
On the back of a grant
from Sport England, sportBU are also running Free Your Fitness – a campaign
promoting taster sport sessions throughout the term to really get students
involved in sport, be it on land or sea.
Amanda Kevern – Sports Development Officer
SportBU’s Sports Development Officer Amanda Kevern also
spoke of her excitement after the Torch Tour, and has high hopes of student
involvement in sportBU this year.
“The Coca-Cola tour has allowed us to promote volunteering
opportunities within sport, directly linked to the Olympics, be it through
participation or volunteering. As well as sportBU promoting physical, healthy
activity, we also played host to RELAYS – an Olympic-based athletics project –
and the Weymouth and Portland ambassadors scheme – a volunteering opportunity for
students wanting to help at next year’s sailing events down here.”
Thanks to the various schemes sportBU offer, the Olympians
of tomorrow may only be a stone’s throw away. “Our varsity programme is where
we do our elite end of sport. We have students represent us as teams and as
individuals, and last year we came 30th out of 146 institutions in
the British Universities and College Sports (BUCS) competition, being the
lowest-populated university of the top 30.
“Athletes also represent us at an international level, and
attend the World Games for universities. Alongside this, we also give
scholarships for athletes that represent us at a national level or above.”
Dividends often pay off for sportBU athletes, and the
university boasts a fleet of talent. A proud Amanda said: “Our golf team is the
best in England, and often get invited to represent BU on a large scale.
We also have England football squad trialists, with one
player put on the reserve list to represent Great Britain at the World
University Games in China this summer.
“Ultimately though, we strive to push both ends –
participation and elite – and although varsity trials have finished, there are
other ways of getting involved in Sport BU, such as intramural or social sport
in the lead up to the Games and beyond.”
Check out the magazine layout for this article, designed by me - http://issuu.com/tobygray/docs/olympic-bus
Check out the magazine layout for this article, designed by me - http://issuu.com/tobygray/docs/olympic-bus